Wording an offer clearly and honestly

Customers trust clear offers. A confusing one makes them wonder what is hidden.

Pick one kind of offer

Percent off: good when prices are high and customers can work it out. "20% off".
Money off: good for small prices: "Rs 50 off".
Free gift or extra: good when you want to keep the price: "Free delivery above 500".
Bundle: "Any two for 999".

Always include

What is on offer.
How much the customer saves or gets.
Until when.
Any condition in small but readable type: "on orders above 500", "while stock lasts".

Stay honest

Do not show a made-up "original price" that you never charged.
Do not say "up to 70% off" if only one item is at 70.
Do not run a "last day" sale every week.

Many places have rules on misleading advertising, so keep your claims true and check local rules. Check the cost of any offer first: the discount calculator shows how many more sales a price cut needs.

Examples

Festival offer: Rs 100 off on orders above Rs 999. Valid till 10 November. Message us on WhatsApp to order.

Opening week: free delivery within 3 km and a free cake slice with every order. 5 to 12 December only.

Buy any two notebooks, get a pen free. While stock lasts.

Common questions

Should I put the original price?

Only if you really sold at that price for a fair time. A false original price is misleading in many places.

How long should an offer run?

Long enough to reach your customers, short enough to feel urgent. One to two weeks suits most small shops.

Keep going

Everything on this site is made in your browser: nothing you type or upload is sent to us. Barcodes are made by this page's own code: print one sheet and test-scan a few before you print many. Example names, prices and numbers are made up. No tax, numbering-body or legal rule is stated here. Checked 14 November 2026.