Print KitDesigning a price tag that sells
A price tag is read in a second, from a step away, often by someone holding the item.
What goes on it
- The price, in the largest type. Include the currency sign once.
- The item name or the size, in smaller type.
- A code or barcode, if you scan at the counter.
- The shop name, small, if the item may travel.
What to leave out
Long descriptions, three kinds of discount, and anything that is not needed to buy. A tag with two prices (old and new) is fine if the new one is far larger and the old one crossed out.
Type sizes
The price should be at least twice as big as the name. On a small tag the price still must be legible without glasses. The tool prints the price at about one and a half times the name on tags and about two and a half times on shelf labels.
Where to stick it
On the same place on every item, such as the lower right of the front, so that customers learn where to look. Do not cover a manufacturer's label or a printed price: in some places it is illegal to charge more than the printed maximum, so check what applies to you.
Mistakes
- Price tags that fall off in the sun or on wet goods: use stronger stickers or string tags.
- Prices changed by hand with pen over the old price. They look untrustworthy, so print a new one.
- No price at all, which forces people to ask.
Common questions
Should the price include tax?
That depends on your country and registration. Say so on a sign in the shop. This site does not state tax rules.
Should I show the unit price?
For goods sold by weight or volume, a unit price helps comparison. Add it to the name, such as "per kg".
Keep going
Everything on this site is made in your browser: nothing you type or upload is sent to us. Barcodes are made by this page's own code: print one sheet and test-scan a few before you print many. Example names, prices and numbers are made up. No tax, numbering-body or legal rule is stated here. Checked 14 November 2026.