Seller ProfitTarget price calculator
Instead of guessing a price, enter the margin you want and get the price that delivers it after every fee.
How the price is found
Profit changes in a straight line with price, so the calculator works it out exactly: it finds the price at which the profit divided by the sale value equals your target. With the example figures, the break-even price is ₹448.08 and a 25 percent margin needs ₹631.72.
Why not just add a margin to the cost?
Cost plus 25 percent ignores fees that grow with the price and fees that do not. A commission of 12 percent takes a share of every extra rupee, so to keep 25 percent you must sell at a price that is higher than cost times 1.25. This is also why a sale price that looks fine can lose money.
After you have the number
- Round to a price buyers like and run the main calculator again.
- Compare with competing listings. If you are far above them, cut a cost rather than the margin.
- Check your price at the discount you plan for sale days: see discounts.
Common questions
Is margin or markup the better target?
Margin (profit as a share of the sale value) is what compares fairly across products. See the margin and markup page for the conversion.
Why is the target price higher than I expected?
Fees as a percentage of the price mean that each extra rupee of price keeps only part of it. A fixed fee and shipping must also be covered first, so the price needed for a margin is often well above cost plus the margin.
Keep going
- Profit calculatorCheck a price you chose
- Margin vs markupConvert between them
- DiscountsWhat a price cut costs
Fee percentages, GST rates and other figures in the examples on this site are made up to show the working. They are not the fees or rates of any marketplace or country: type the numbers from your own seller account and from the tax authority. Checked 14 November 2026.