Catalogue for home decor and handmade gifts
What to put in the list, how to photograph it and how to take orders for this kind of shop.
How to organise it
Handmade items are one-of-a-kind or small batch, so the catalogue should show what is in stock now and say how long a custom piece takes. Use a "ready to ship" list and a "made to order" list.
An example list (made-up items and prices)
| Item | Price | Description |
|---|---|---|
| Scented candle jar | ₹350 | Soy wax, 150 g |
| Wall hanging | ₹700 | Macrame, 40 cm |
| Photo frame set | ₹550 | Set of 3, wooden |
| Clay planter | ₹250 | Hand painted |
| Wooden tray | ₹600 | Sheesham wood |
| Custom name plate | Message us the name and size |
Start from this example It fills the maker with these items. Replace them with yours.
Photos
Photograph the item in a real room or on a table, then close-up on the detail that shows craft. Add one photo with a hand for size.
Words
Tell the story in one line: who made it, from what. Give size and weight and care. Say that colours may differ a little because the work is handmade.
Taking orders
Give the time to make and the time to deliver, and take an advance for custom pieces. Pack fragile items well; see the breakage notes in the candle profit example.
What to avoid
Copying another maker's design or photo. Use your own photos and designs.
The example in numbers
The example has 6 items. Priced items run from ₹250 to ₹700, and one of each would cost ₹2,450. 1 item (custom name plate) has no price, because the price depends on the request: customers are asked to message the shop. The prices are made up. Use the target price and profit calculators on the seller profit section to set real ones from your own costs.
Before you share it
- Check every price and every spelling once more, on the phone a customer will use.
- Open the order link on your own phone and send yourself a test order.
- Put your hours and delivery area in the line under the shop name.
- Remove any item you cannot supply today.
- Save the catalogue file, so you can reload it next season.
Read how to show prices and taking orders on WhatsApp next.
Keep going
Photos stay in your own browser. The order link holds the item names, prices and descriptions but no photos, and orders go only to the shop's WhatsApp. Example items and prices are made up. No tax or food rules are stated here: check them where you live. Checked 14 November 2026.